Have you seen this commercial for VW? Where Brooke Shields says “Don’t put a baby in your belly just to put German engineering in your driveway?”
I. Hate. This. Campaign.
It bothers me that the bubble head is so flip about creating life. I hate the idea that a CAR is some kind of REWARD for getting pregnant. I hate that they hint that ONLY women who can prove their fertility deserve this car. Is there a woman out there who would ONLY get pregnant in order to get this car? (OK. I guess there are women who get knocked up to GET a lot of things: husbands, support, respect, a wee little living doll that will love ONLY them…)
I guess making babies and the pain there in still rises from the gut to the surface. You’d think that a woman like Brooke, who has had her own share of pain associated with child birth, would be a little more sensitive to fertility issues. Apparently not (pun intended).
The ad still sucks.